Comprehensive Plan to Improve Human Resources Essay Example for Free

Comprehensive Plan to Improve Human Resources Essay Whole Foods Market- a company that doesn’t think of itself as a company, but as a community of people working to make a difference in the world. At Whole Foods, the mission matters as much as the bottom line. But who is Whole Foods Market, and how does their Human Resource Management (HRM) play a role in the development of their culture or work environment? This comprehensive plan will describe Whole Foods Market’s history and the challenges and/or opportunities of the company. It will explore the effectiveness of the organizations current human resource practices with regard to the employees and describe strategies to improve the quality of those practices. Additionally, the impact of implementing the strategic improvements and how the organization would measure success upon implementation will be discussed. Whole Foods Market: The Organization Whole Foods Market is the world’s leader in natural and organic foods. With more than 270 stores in North America and the United Kingdom, the organization seeks out the best natural and organic foods obtainable; while preserving better-quality standards in the industry. According to Porter and Kramer (2009), the intention of the organization is to sell organic, natural, and healthy food products to its consumers who are passionate about food and the environment. Whole Foods Market focuses on unrefined foods, health and nutrition. They are definitely not like any other grocery store. Their ultimate goal is to become an international brand identical with not just natural and organic goods, but also with being the greatest food retailer in every community in which they are located. Therefore, Whole Foods Market must purposefully plan and assess the marketing of its goods according to the demand of the customers (Whole Foods Market, n. d). For the last thirteen years, team members at Whole Foods Market, named their company as one of Fortune magazine’s â€Å"100 Best Companies to work for. † In 2010, they were ranked number eighteen. Whole Foods is acknowledged for its team-based operations and employee-oriented work culture, which are considered to be the foundations of its development and success within the industry (Whole Foods Market, n. d. ). Whole Foods Market takes pride in setting themselves apart from their competitors within the industry. No matter how much the company excels in size or makes changes to the organization, the organization supports change by establishing and maintaining seven core values. According to Whole Foods Market (n. ), the core values are â€Å"selling the highest quality of natural and organic products available, satisfying and delighting customers, supporting team member happiness and excellence, creating wealth through profit and growth, caring about the community and environment, creating an ongoing win-win partnership with suppliers, and promoting the health of stakeholders through healthy eating education. † Included in these core values are open communication and transparency, education and training, and staff empowerment. No matter how large a company Whole Foods Market becomes, they preserve what makes them unique through these core values. Whole Foods Market: Challenges and Opportunities As with many organizations, the past economic down turn has caused many organizations to face a lot of challenges and to make difficult business decisions. Whole Foods Market created a permanent modification in how they operate many vital areas of the business. This year, 2010, the company’s business model includes continued focus on vital areas of the company by focusing in on purchasing with regards to the business while creating more worth for the consumer regarding pricing (Whole Foods Market, n. d). In the letter to the stakeholders (2009), Mackey, CEO desires to stay focused on dropping operating cost without harming the customer experience. Additionally, he states that as an organization they are committed to being better custodians of capital and producing free cash flow on a yearly basis. In the future, Mackey foresees new smaller stores that are less expensive, and an increase return on invested capital. A recent 2009 SWOT Analysis of the organization from Datamonitor (2009) listed some additional opportunities such as the recent strategic acquisitions that helped in strengthening their market position. These acquisitions also help the organization to expand its operations in the natural and organic foods markets as well as increase its client base and the number of product categories. One acquisition in particular is the merge with Wild Oats Market in 2007. Other opportunities recorded by Datamonitor (2009) include the growing demand for private label products. Recent economic conditions have warranted companies to offer less expensive private label products as an alternative to the customers’ needs. Whole Foods Market: Human Resource Management Strategies What makes Whole Foods stand out from others in the industry is not a single management process but a distinctive managing structure which includes Human Resource Management support. According to Rose and Kumar (2006) it is important that organizations utilize HRM practices that make best use of its employees, and that is just what Whole Foods Market has done. For example, at Whole Foods, the basic organizational unit isn’t the store but small teams that manage departments such as fresh produce, prepared foods, and seafood. Teams are consulted on all store-level decisions and they have been given a degree of independence that is very unique in the industry (Whole Foods Market, n. d). According to Hamel (2006), each team makes decisions concerning stock, and new hires. Bonuses are paid to the teams, not to individuals. Members have access to comprehensive fiscal information, including the details of every coworker’s wage. Whole Foods Market has been very successful with their ability to recruit and retain good employees. The recruiting process is exceptionally unique. According to Whole Foods Market (n. d), applicants are generally screened by store management or by a human resources person through a preliminary interview. Once the individual is screened for overall job skills and qualifications, the application is referred to the appropriate department managers for a final interview. The final interview process may be conducted by a team or panel depending on the position. Team member’s partaking in group interviews is one way the company puts its culture of empowerment into action. Hamel and Breen (2007), state that this recruiting process is used for all new employees; including those hoping to join teams at Whole Foods’ center of operations, such as the national IT or finance groups. Additional HRM practices include the organizations focus on compensation and incentive based rewards. According to Erickson and Gratton (2007), this is one of the main components of their rewards system within the organization. Each team’s compensation is directly linked to how well that team functions. Team performance is considered in terms of overall productivity; profit-sharing based on those numbers are added directly to each team member’s compensation. Teams are responsible for a different product category or aspect of store operations such as customer service, prepared foods, or grocery, among others. Whole Foods believes in a company-wide awareness of sharing the fate of the business by combining the wellbeing of team members as directly as possible with the interests of the shareholders. The organization uses a gain sharing program to reinforce concept. This program rewards things that members of the team can control such as work efficiency which gives members a direct stake in the victories of the company (Whole Foods Market, n. d). Whole Foods also encourages stock ownership options in plans such as the Team Member Stock Option Plan. Within this plan, all members are entitled to receive a grant of stock options each year. According to the United States Securities and Exchange Commission (2007), the grant has two components: the Annual Leadership Grants identify and motivate team member performance; and the Service Hour Grants identify team member service within the Company. Another plan is the Team Member Stock Purchase Plan. Through payroll deductions, all non-seasonal team members with at least 400 service hours may choose to buy unlimited shares of stock at 95% of market worth on the purchase date. Whole Foods Human Resource practices are effective because the culture allows for an atmosphere of transparency, with open books and open people. These processes include the organizations team process which allows for autonomy and a high level of responsibility of line staff. Through such a practice, members use their decision-making authority to take part in driving the business forward. Additionally, the team process promotes healthy competition, trust between members. Whole Foods Market: Recommended Strategies for Improvement Although Whole Foods HRM practices seem successful, there is room for improvement. The following strategies are recommended in the area of team implementation and practices: * If the organization maintains the team concept it is important that management ensures that members do not to obstruct the team authority over the individual. Members should merely feel responsible to each other, but still free to be themselves. Members should also be recognized as individuals. Individuals have a need to be recognized for hard work and individual achievement. Providing a reward system for individual milestones and achievements might also allow for successful company performance. * The organization should provide opportunities for personal growth and promotion through training and education. * The organization should ensure that there are no cliques within the teams. Cliques could make it difficult to maintain cohesion and cooperation within the team. Management should also ensure or encourage subtle unsanctioned norms that steer the actions of team members, saying what’s suitable and what’s not suitable behavior especially within the recruitment process in which members choose their team members. * The organization should periodically evaluate the alignment of team compensation and incentives for the work that is likely to be performed. * HR should monitor changes in team compensation systems to ensure the organization’s compensation is clearly understood by staff and that any changes, including team incentive pay, is also communicated. HR should ensure that employees within the team are able to see and understand the goals of the team, and gain an understanding of his or her importance as a member. These improvement strategies can only make Whole Foods Market more successful than they are already. These improvements will drive the business success, by assisting in promoting productivity, by increasing job satisfaction and retention, and by increasing profits within the organization. Whole Foods Market: Plan Evaluation and Measurements Before implementation of new strategies, employees will be informed of the proposed implementation and changes. Managers will ensure that staffs understand what is being implemented and the impact to employees if any. The success of this plan will be evaluated by reviewing the success of the implemented strategies periodically to ensure continuous improvement. The evaluation of the strategies will include internal assessments and/or employee surveys/questionnaires. The internal assessments and/or employee surveys/questionnaires will be aimed to ascertain the employees’ satisfaction of those methods and strategies. Results of the evaluation and measurements will be compiled and reviewed by the organizations HR team. The team will seek to: (1) determine if implemented strategies are predictive of organizations mission and business plan, (2) understand how implemented strategies improved or did not improve current HR practices and finally, (3) determine if there is a relationship between the implemented strategies and overall retention and job satisfaction. If the results are satisfactory, strategies will continue to be implemented monitored and reviewed. Results that are unsatisfactory will be discussed with employees to determine why the implemented strategy was not a success and to determine necessary changes if applicable. Whole Foods Market: Conclusion In conclusion both management and HR play an important role in the strategy and betterment of Whole Foods Market. This organization has already established a culture that reduces fear and increases trust. The company prides itself in the transparency between management level staff and line staff. Implementation of these strategies will only assist to increase employee satisfaction and retention.

Higgenbotham Book Review :: American History, American Identity

Don Higginbotham expertly combines both primary and secondary sources providing the reader a composite historical narrative of the American Revolution as â€Å"seen through American ideas.† Higginbotham was Dowd Professor at the University of North Carolina at Chapel Hill until his death in June 2008. Higginbotham contributed several articles on comparative revolution and many other books and articles about the American Revolution. The book’s subtitle is Military Attitudes, Policies, and Practice 1763 – 1789. However, Higginbotham devotes substantial attention to other themes providing the reader with a synthesized version of the political and military aspects of the war. He also addresses the cultural and social aspects of the war. In doing so, he illustrates how the war affected the development of an American identity and how whig philosophy translated into everyday reality for the common man. Finally, he uses the book to compare the Vietnam conflict to the American Revolution. The author never directly discusses the development of an American identity, but one can see that thread as he discusses the militia system and its reinforcement of the provincialism and localism during the period (7). Higginbotham continues this theme, contending that a group of â€Å"American political leaders† emerged within the Continental Congress who were nationalists and desired to go beyond the simple provincial assemblies (81). Higginbotham maintains this concept, proposing that Manifest Destiny may have been an issue as early as 1776 in the colonial discussions concerning the invasion of Canada (108). The concept of an American identity came to fruition in 1776 when opinion concerning independence grew increasingly favorable (117). One could argue, however, that most Americans possessed little concept of an identity even after the Declaration was signed. Nevertheless, in 1781 the Pennsylvania line must had some concept of an American identity. After revolting due to lack of pay and other necessary items, one soldier remarked that, â€Å"Clinton might ‘bribe such a mean toadeater as Arnold,’ but ‘it is not in his power to bribe an American soldier’† (404). Without an innate knowledge of what an American soldier was, it seems unlikely that such a remark would have been made. Higginbotham clearly demonstrates how colonial Americans internalized whig beliefs and turned them into action not only resisting British authority, but also resisting its own Continental Army. This created somewhat of a quandary for colonial authorities throughout the war, for in resisting the militarism of George III (118), they needed to establish a military that became what they were fighting against. Higginbotham describes Congress’ first attempt at this in a â€Å"restrained military code† that would reflect the society from which it originated.

John dewey v rudolf steiner

A comparison on two theorists John Dewey – Rudolf Steiner There are many theories and philosophies that have come and gone some which are still widely used today. Each human being has a mind of their own and it is because of some individuals that we are able to learn progress and teach in so many different ways. Comparing different methods, teachings, theories and ideas allows our mind to reason and understand more than Just our own point of view. In child development there Is so much to learn, each child is unique and because of this uniqueness we an not only have one pattern of teaching for every child.Every child needs to have the opportunity to succeed and progress to the best of their personal ability. I would like to compare two very intellectual and profound individuals who have expanded the minds of many people. John Dewey, a believer In Pragmatism and progressivism. HIS view was that you would develop and learn by using the mind to think and to physically do. To prepa re and enter society well equipped, mentally and physically. † I see the aim of education as the development f the Individual to function as part of a society and to contribute to the on going formation of that society' John Dewey was born In Vermont USA In 1859.He was mainly known to people about his views and philosophies on the educational system. He however shared his views about many other topics such as ethics, social theories, metaphysics and more. At the end of the nineteenth century in the United States of America a new philosophical movement started which they called Pragmatism. This was to Join intellectuals who had views, opinions and philosophical theories. The professors who suggested theories needed sufficient credibility and practicality without this they would be rejected.John Dewey played a big role In this movement whilst also publishing his work in books and sharing his theories in many different places including universities. His thoughts on the educationa l system and child's development really began to excel once he founded the University Laboratory School which became the â€Å"Dewey School†. This is where he taught his students to have an active mind, to become educational thinkers. He believed strongly In the process of growth and high principles of mental activity. Little did he know that his theories would continue to this day.John Dewey did not believe in the rigid regimentation of the educational system which was in place and believed that each individual learner would exceed their personal best not by force but more by example, by experiencing and doing. Perfecting one self's growth and being part of a system that saw school as a social community. John Dewey believed that good' education should have a purpose In society and each Individual. John Dewey stresses the Idea that the quality as a member of society. â€Å"The belief that all genuine education comes about through experience does not mean that all experiences are genuinely or equally educative. Rudolf Steiner however did not see eye to eye with John Dewey on every level. They both had a deep passion for the wellbeing and development of human beings yet had different views on how to reach that successful stage in life. Rudolf Steiner, of Austrian origin was born in Croatia 1861. Being raised in a ‘natural' countryside environment allowed him from the early age of 8 to reason in his mind about the endless possibilities the human mind can have, reaching a level of spirituality from young.He is known today as the ‘Philosopher of Freedom' he wanted to educate himself and others more on spirituality and the freedom in learning and developing. Rudolf Steiner envisioned the spiritual world as being as real as the physical world we live in. He devoted his life in search of answers, he started his quest by studying Science and Philosophy in Vienna. After years of study and personal growth the answers became clear to him that he had fo und a spiritual path which was to be called Anthropology. He believed that this would lead the spiritual in the human being to the spiritual in the universe. There is nothing more important for life, even for material life, than the strong and sure realization of communion with the spiritual world. † Rudolf Steiner was a strong believer in the ‘Natural' and ‘Holistic' development in a child. Each phase of a child's development needed nurturing, enriching and supporting, therefore, he believed that there should be three essential takes in a child's development. Each stage lasting about 7 years, he put a lot of emphasis on the fact that not one stage should be shortened because of a set curricular expectation.He believed if each individual developed at their own pace gradually learning every important life skill they would become well educated adults. His method of teaching was never to reach statistical highs but to reach personal growth. Each child would be taught and treated as an individual, with different levels and development speeds. The three phases are 0-7 which is seen as the ‘early holding' phase, the second phase 7-14 which is the ‘heart of the childhood' and last but not least the 14-21 which would be the ‘adolescence' phase.Each phase needs specific teaching and Rudolf Steiner made sure that there was a strong harmony in his teaching methods. This would be through artistic expression, dance (rhythmic), singing, play and many other forms of creativity. His teaching methods were not for the minority, this was a method he believed would be great for all of mankind. The spiritual harmony and togetherness he encouraged within schools would be inefficiency to every child, regardless of academic ability, class, ethnicity or religion.We shouldn't ask â€Å"What does a person need to be able to do in order to fit into the existing social order today? † Instead we should ask â€Å"what lives in each human being and what can be developed in him or her? † ‘ As I said in the beginning, each individual has a mind of their own. The most beautiful conclusion for me is that philosophers have pushed their mental ability to find and explain questions and doubts a lot of us have but cannot answer. I have found some truth and sense in answer but we can strive to expand our knowledge.Both John Dewey and Rudolf Steiner made it their mission in life to educate themselves and educate us. I believe that each person can relate and understand both their theories to an extent, however, we have the freedom of choice. I personally prefer Rudolf Steiner, I attended his schools during all of my primary school years and his method of teaching I would never dispute. The personal, structured learning strategies Rudolf Steiner implemented are in my opinion the most natural way to educate a young person.

The Impact Of Culture On An Organization - 1462 Words

Introduction An organisation’s culture can be described as a collection shared experiences over time, by resolution of problems faced in both an external and internal environment (Schein 1990, p.1100). Although, organisational culture is considered a modern concept, a historical viewpoint is explored, to provide evidence of the long held value of this concept to communities, . Furthermore, the formational factors, processes and drivers that develop culture in an organisation, whether positive or negative, will be explored. The effects of culture on an organisation will be investigated, with a case study on the Fà ©dà ©ration Internationale de Football Association (FIFA), by analysing its management structure and dubious ethical standards, as†¦show more content†¦Finally, a summary of important issues and any suggestions on organisational impacts will be made. Background An investigation into organisational culture presents long standing examples of this philosophical vision throughout history (Ritchie et al. 2012,p.1099). Modern strategic management can be compared to ancient versions, in the Hebrew Old Testament. The leadership of the nation of Israel shared striking similarities to the modern concepts of organisational culture, along with other business theories considered contemporary (Ritchie et al. 2012,p.1100). The moral code within the ‘ten commandments’, suggests a strong presence, in Israel, of both deep cultural beliefs and assimilation. Comparatively, modern organisational culture introduces the advantage gained from the empowerment of individuals, improving employee commitment, increasing workforce stability and developing a comprehension of overall strategies by employees (Ritchie et al. 2012, p.1106-1007). Although, it is relatively modern concept, and despite some uncertainty regarding its definition amongst academics, a generally accepted interpretation of organisational culture has developed. Organisational Culture An organisation’s culture was described earlier, as a collection shared experiences over time, by resolution of problems faced in both an external and internal environment. Additionally, to this perception , three main characteristics fundamental to the organisational

Today, modern society is experience more and more of a...

Today, modern society is experience more and more of a disconnect from the real world as we connect more and more to the online world. People send text messages more than they call, and friends across the world can interact in a matter of seconds, if not instantly. As society continues to modernize, we experience the same sort of falling out with the natural order of things that authors near the turn of the century felt as their culture changed. T.S. Eliot, Joseph Conrad, and D.H. Lawrence are only three such authors to put pen to paper to explore this deracination. Eliot’s The Waste Land, Conrad’s Heart of Darkness, and Lawrence’s â€Å"The Rocking Horse Winner† explore the idea that modern life and society negatively affects those who succumb†¦show more content†¦Though the garbage is not in the river itself, it still surrounds the speaker to the extent that it is in the speaker’s consciousness. In addition, in the ambiguous scene between the typist and the clerk, the typist is â€Å"[h]ardly aware of her departed lover† and is only â€Å"‘glad it’s over’† (13), suggesting that the typist has removed herself from the link between physical relations and affection, which is most likely a result of modernization. In Conrad’s Heart of Darkness, Marlow views the people of Africa as being other, due to the separation that imperialism and industrialization has created between Europe and Africa. For example, he sees the Africans as â€Å"unhappy savages† (16), because they have not had the advantages that industrialization has brought Europe. As Marlow travels down the river to where Kurtz is stationed, he remarks, â€Å"Well, you know that was the worst of—this suspicion of their not being inhuman† (36). This revelation unnerves Marlow, as he finds it difficult to come to terms with â€Å"the thought of [his] remote kinship† with people he deems savages. Marlow has had no connection to the people in Africa as actual people, and when he does see a glimpse of their humanity reminding him of that link, he seems to have to justify it to himself—â€Å"And why not? The mind of man is capable of anything†¦he must at least be as much of a man as these on the shore† (36). In â€Å"The Rocking Horse Winner,† Lawrence explores theShow MoreRelatedThe Founding Of European Colonies829 Words   |  4 Pagesballooned to 700,000 by 1790, according to some estimates (U.S. Immigration Before 1965,† 2015). Throughout history, people from different places migrated to america for different reason. People migrated to america because of religious freedom, deracination, and economic opportunity. Religious freedom served as a main reason for Europeans to endeavor to the American colonies (â€Å"The Colonial Period,†2012). 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David Cowart writes in his article â€Å"Heritage and Deracination in Walker’s ‘Everyday Use†, â€Å"The quilts that Wangero covets link her generation to prior generations, and thus they represent the larger African American past.† The quilts contain pieces of clothing worn by Dee’s grandmother and great-grandmotherRead MoreEveryday Use By Alice Walker Analysis1538 Words   |  7 Pagesinappropriateness of the old name but cannot quite commit herself to the new. She tries to have it both ways, referring to her daughter now by one name, now by parenthetically hybridized combination of both† (Cowart). In the article Heritage and Deracination in Walker’s ‘Everyday Use’ David Cowart explained why ‘Dee’ thought those quilts represented the African American past. 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Personal Statement The Discipline Of Teams By Jon R....

Recitation Leadership Essay Planning lessons and teaching them to others is an important skill to have no matter where one works. Teamwork is also an important skill to have in life. During this recitation project, my teammates and I led the class in analyzing and reviewing material from the assigned readings and lecture notes. While at first this task seemed daunting, I believe my teammates and I rose to the occasion by correctly implementing material and working cooperatively as a team as outlined in Jon R. Katzenbach and Douglas K. Smith’s â€Å"The Discipline of Teams.† One strength of our lesson plan was the amount of material we provided. We wanted to have back up plans, so no time was wasted during the recitation. Our TA, Claire, even†¦show more content†¦Nevertheless, our team spent time to ensure students understood important terms like â€Å"normal accident and high reliability organization† (Perrow 3). Every member in our team had read the readings sufficiently enough t o explain to others definitions such as â€Å"systematic errors are errors that develop when small errors come together to form a major accident† (Fledderman 80). While our lesson plan could not cover all the material due to time constraints, we believe our lesson plan reminded students of the important material in unit two. I believe my recitation group was not a group but rather a team because members â€Å"shared leadership roles, had individual and mutual accountability, and created collective work-products† (Katzenbach and Smith 5). One example of shared leadership roles was communication and coordination with the TA. Multiple members in our team emailed and talked with the TA after class in order to get the supplies necessary for a successful recitation. Each member in our group also had individual and mutual accountability (Katzenbach and Smith 4). Members of the group emailed each other when they were unable to meet to draft the recitation plan or talk to th e TA. We all understood what we needed to do and how to help others. We also â€Å"developed a strong commitment to a common approach† (Katzenbach and Smith 7). As engineers, we all recognized that we had busyShow MoreRelatedSports17369 Words   |  70 PagesInstructor’s Manual Exercises in Sportscasting Linda K. Fuller, PhD Published by  © 2008 by Routledge, Taylor Francis Group. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, and recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America. Routledge, Taylor Francis Group, 270 MadisonRead MoreSports17363 Words   |  70 PagesInstructor’s Manual Exercises in Sportscasting Linda K. 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To ease employee and managerial anxieties about the changes, GE Fanuc promised that no employees would lose their jobs. Managers and supervisors affected by the elimination of levels were offered promotions,Read MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and sellers to distinguish their

Women and Veiling in Kashmir Free Essays

WOMEN AND VEILING Traditionally Kashmiri women have enjoyed more freedom than women in other parts of the world. Particularly peasant women and lower class women used to work side by side with men. It was only upper class Syed families who wore burqas to maintain their elite structure and their foreign origin. We will write a custom essay sample on Women and Veiling in Kashmir or any similar topic only for you Order Now The nationalist struggle wanted women to be politically mobilized and women found it a liberating opportunity. Their response was overwhelming to the struggle of 1990s. In Rita Manchanda’s ‘Guns and Burqa: women in Kashmir’s conflict’, according to a Kashmiri scholar in women’s studies, Momin Jan, it was in the 14th century that purdah was imposed on Kashmiri society. In Kashmir there was lack of women’s organization working for gender justice and social reform. The organizations which came up in 1970s and 1980s in Kashmir were imbibed with an Islamic agenda. Many elite women who came into politics were through their involvement in promoting Islamic social reform. As far as veiling of Kashmiri women is considered it started in 14th century with the coming of Afghans. They forced women to put burqa and pushed them inside. This didn’t last long; the lower class women resisted this veiling by demanding freedom. However women did hold to manage their role in the economic activities by working side by side with men. They were politically mobilized with Asiyah Indrabi coming on the scene, the campaign to reveil Kashmiri women started. Even many fundamentalist organizations were determined to veil Kashmiri women. Pamphlets were thrown in the women colleges, warning Kashmiri women to wear burqa and Kashmiri (Hindu) girls to wear a tikka. Posters were pasted on the walls of Mosques in different mohallas asking them to veil their women otherwise they would face dire consequences. But the women resisted this thing. Writing under pseudonym, Sara Bano, in a letter to the editor in the daily Al Safa, ‘questioned the legitimacy of linking wearing of burqa with the struggle for freedom and vowed that she would never wear a burqa even if she was killed’. The women did not accept to wear a burqa. But as the support to azaadi grew so the acceptance to purdah was also given. Many women workers were asked to wear burqa or to denounce their jobs. Women like Nayeema Ahmed Mahjoor, a radio-star and executive producer with Radio Kashmir, were under double pressure, to be veiled and to quit jobs denounced as un-Islamic. Nayeema had colour thrown on her by purdah crusaders. People were blindly following the militants what the militants said would be considered as the voice of Allah. Even the people with the modern outlook and thinking would ask their wives to wear burqa. The veiling became compulsory for the women of Kashmir. The emphasis on the veiling of women showed the assertion of men of the control over their women. According to them veiling was necessary for women as this would save them from the humiliating treatment by the security forces. But instead of giving them a sense of security it made them more vulnerable to the security forces. The militants in order to escape from the security forces used burqa. This developed a belief among the security forces that one in every three burqa clad persons was a militant. This led to the humiliation and sexual harassment of women at the hands of security forces. Due to this thing some of the militant groups declared that women need not wear a burqa. But it was for a short duration. Women organizations like DM or MKM started veiling campaign and asked women not to venture out unveiled. Those who disobey these orders had to face the wrath of these outfits. They had green colour thrown on them and also was there the reports acid being thrown on them. Asiyah denied the reports of acid being thrown on the women. Soon the campaign was withdrawn but not before it forced a backlash. Many of the urban and middle-class women turned away from the movement. Asiyah was not able to bring the urban middle-class support for the movement. But we can’t deny the fact that more women are wearing a burqa now than before the insurgency. But as we saw above, women were participants and not passive sites for reproducing a communal identity. This was most obviously reflected in their resistance to coercive veiling. But it was also discernible in women’s ambivalent negotiations with the ‘other’, in this case the Kashmiri pandit. How to cite Women and Veiling in Kashmir, Papers